I really like this as an approach to a story - the 'what we know' approach invites readers to consider 'what we don't know' and to add to the sum of information contained here. I don't know if you call this journalism or open curation of data, or whether the two are more or less the same thing. But it's very interesting, and something I plan to try and introduce more of in my new role .
Additionally, unless you want to sell out and go for high-bounce traffic from low-value, disinterested users macro social sites probably won’t send you the highest volume (let alone quality) traffic anyway. Build connections and community with smart, niche and passionate audiences. You’ll win every time