Sunday, 28 October 2012

My Interesting Reads (weekly)

Posted from Diigo. The rest of my favorite links are here.

Friday, 26 October 2012

Shifted focus - audience, content, platforms

The Daily Post is three weeks into a new  live breaking news blog - viewable in real time and fullscreen, here -

(This is how it appears on the homepage,on the right hand side of the above screengrab)

It runs seven days a week, ticking away between 6.30am and 10pm Monday-Friday and with a little later start at the weekends (or earlier, depending on what's been happening).
We keep the tone conversational but informative (and also, when appropriate, a bit informal - why not? Today's shift handover update made me smile).

Anyway,TM's digital publishing director David Higgerson has been involved from the get-go, and he's been explaining the raison d'etre of ours and the MEN's breaking news blog on and Hold the Front Page - you can find the articles here and here.
In them he explains the hows and whys of how print and digital platforms can and should support each other. 

It's shiny, but the liveblog is actually higher-profile piece of a much bigger jigsaw in our newsroom, with the aim of moving from 
A couple of years ago I blogged that producing a newspaper by using a flatplan as a guide to the contents was not the best way to do things. 
Now the editorial team has had to put its money where my mouth is, as we experiment with print and digital production ideas based around that. We still have to use a flatplan but it's far less in evidence than was previously the case.
Live news is reported live; I've always believed our best chance to sell newspapers is to use our sites and networks to actually tell potential readers what's going on rather than produce it, magician-like, and hope that they'll a) see the newspaper and b) care enough about the headline/free pasty offer to buy it

Visibility matters. Take this blog post - it will get auto-tweeted by my service at some point, I'm not sure when, and lost as the Twitter river flows on. A tiny slice of people will see the link, an even tinier slice click on it (and thank you, reader, for doing that. You are lovely.)
If I were to keep retweeting that tweet, I'd have a bigger audience but no guarantee of a more interested audience - I probably just annoy those seeing the same content being pimped for the third time.

But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people's day earlier, gives us a better chance of reflecting their interests in our print pages. 
So the liveblog is important - it tells people what's happening, it gives the team staffing it their own identities, and it allows conversations. But it's also an enabler to us changing the way we think, and way the work.

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Sunday, 21 October 2012

Sunday, 14 October 2012

My Interesting Reads (weekly)

Posted from Diigo. The rest of my favorite links are here.

Monday, 1 October 2012

Storified: The Future of News Media in Wales debate

I would have liked to attend the Future of News Media in Wales debate at Cardiff JOMEC on Monday night - it sounded fascinating.
Luckily, I discovered it was underway on Twitter and with assistance of some excellent tweeters at the scene (a big thank you to everyone who helped those of us not attending follow the event by posting such great updates) I was able to see how the debate unfolded.
This was the purpose of the night: 
Newspapers are closing and there is uncertainty about the future of news provision on radio and TV.  Can new media, citizen journalism and the promise of local television fill the gap?  And is the news business in terminal decline in Wales, or are we simply seeing an adjustment to technological change and new consumer demands?
The speakers were: 

  • Phil Henfrey – Head of News and Programmes, ITV Wales
  • Alan Edmunds – Editor in Chief, Media Wales (and, in the interests of disclosure, my former boss) 
  • Mark O’Callaghan – Head of News and Current Affairs, BBC Wales

And, because it was so interesting and relevant, I've Storified it here too (it has a few seconds load time...)