"These days, BuzzFeed is rapidly expanding with $46 million in funding. Vox Media has raked in some $80 million in venture capital. Business Insider’s $12 million boost last week makes its haul about $30 million. And feel-good social curation site Upworthy has raised about $12 million since launching two years ago. 1
“Suddenly, the market for content just opened up,” said Sarah Lacy, founder of PandoDaily, which has secured about $4 million in venture capital since 2012. “It’s dramatically changed. I think a lot of it for me was Vice getting valued at $1 billion. No one had seen anything like that in the content space. And they’re trying to speak to a very specific audience that’s hard to reach in a deeply authentic way. It’s certainly not something you’re phoning in. It’s not a pre-written press release. It’s not a listicle.”"
Live blogging is a skill. It involves getting the tone as well as content bang on - and sometimes, as with this reader's gripe - the line between fact and comment gets blurred. The trick is to know what kind of live blog you're doing - and be consistent.
From the Guardian Readers' Editor blog: "The latest example was on the website today. Matthew Weaver's "news blog" … included the statement: 'David Cameron continues to try to give the impression of being on top of the crisis...' Now, is that fact or opinion? If you are claiming it is fact, then I am not aware of any objective standard against which one can judge whether the PM is 'on top of the crisis' (whatever that means) or not … As a more general point, what is the status of these news blogs? My preference would be for them to stick to the facts."
In an exchange of email correspondence the complainant also said: "I would much prefer a news blog to do what it says on the tin – to give me the news unadulterated by the 'views' of the reporter. I don't mind in the least if that results in a list of updates – isn't that what news is? Opinion isn't fact.""
"If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.
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