"I have no doubt that the higher-ups at every major media organization would say, if asked what their mission is, that they want to deliver the news, inform the public, uncover important stories and of course (for many) make a profit while doing so. If that were really true though, there wouldn’t be an apparent need to tightly control all aspects of that mission. If you love something, in other words, you have to set it free. I hope it’s a lesson old media can learn before they become totally obsolete."
"We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter."