JRC Ceo John Paxton ruffles feathers on a regular basis, but he's visionary and always worth a read. Tbh, I think most of the mainstream UK press accept this in their strategies already - I doubt most view digital as a bolt = but this is a good read, with facts both scary and inspiring.
"We can no longer treat digital as a bolt-on to our strategy and protect the legacy business.
The past doesn’t buy our future."
"news brands still matter but a strong name and long heritage is no longer enough. Our data show that there still is a yearning – in an ocean of content – for trusted news across a range of subject areas, but newer brands like Yahoo and the Huffington Post are also proving they can fill that role alongside a raft of specialist providers, blogs, and social media too."
"Group M forecasts that UK press ad spend "remains under the most pressure" of all advertising sectors in the UK.
The total UK newspaper market is projected to shrink by 8.2% this year, or £186m, to £2.06bn.
This is an improvement over the decline of 10.2% in national and regional newspaper advertising in 2012. In 2014, total newspaper print advertising is expected to fall 9.8%, or about another £202m, to see the market drop to £1.86bn".