Disruption is an apellation that's flung around a great deal. Music is a disrupted industry... media is a disrupted industry... But handles get in the way of actually stopping and understanding what that means. Newspapers are in a state of disruption - the dictionary defninition is To throw into confusion or disorder or To impede progress.
Disruption is not a bad thing - confusion and disorder can be catalysts to change - but that second definition 'impeding progress' is happening way too much.
Tied inextricably to fear of change, disruption within print media is one of the biggest impediments we face.
This, from HBR, breaks down disruption into 5 stages, and applies them to something straightfoward - Twitter. (who would have called Twitter straightforward five years ago?!). I recognise all of these stages; the trick is to get past them
" Too often however, our response is to ignore and forget change, to fake our way through it, to pretend an engagement and a mastery we do not have. And that's bad. That means we are not getting better at change, but steadily worse. We are denying disruption, instead of adapting to it."
Mathew Ingram reflects the pros and cons of newsgathering a live event on social media.
"there were plenty of fake news reports to go around on Monday, from reports of suspicious vehicles to the arrest of alleged perpetrators — just as there were during superstorm Sandy and the school shootings in Connecticut. But does that invalidate Twitter as a news source? And should the service try harder to filter out bad information and highlight verified news reports? I think the answer to both of these questions is the same: No."
Ken Doctor tackles the delicate subject of Content Marketing and asks why so few newspaper organisations are investigating whether it offers revenue opportunities for them.
"As news companies rediscover the power of their own content, there is new revenue to be gained. How much, not whether to seek it, will be the major question."