Friday, 17 December 2010

"A new kind of thinking is required..."

Image representing iPad as depicted in CrunchBaseImage via CrunchBaseI read Judy Sims' excoriating blog post on (some) newspaper execs today; it struck a chord with me in the light of my last post on five things I thought newspapers should do next year as she also has an issue with the iPad goldrush:
"So along come the steering committees, working committees, pay walls and subscription models and the dream that consumers will be willing to pay for their rarified opinions despite the countless free alternatives.  And along come the $30 million iPad apps that attempt to recreate scarcity by rolling back the clock to when news was a once-a-day occurrence and the public didn’t expect to comment, contribute or find links"
 You can read the full article here. If you happen to be a newspaper executive, I suggest you move anything breakable off your desk first...


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