Showing posts with label society of editors conference 2010. Show all posts
Showing posts with label society of editors conference 2010. Show all posts

Tuesday, 16 November 2010

Society of Editors conference 2010: Notes from the future is ours – 2020 Vision What will the media look like in 2020

The future is ours – 2020 Vision
What will the media look like in 2020? An opportunity for senior editors to outline their vision for the media in the future.
Chaired by: Alastair Stewart, Presenter, ITV News
John Mullin, Editor, Independent on Sunday
Maria McGeoghan, Editor, Manchester Evening News
Douglas McCabe, Press and Online Analyst, Enders Analysis
Jodie Ginsberg, Bureau Chief UK and Ireland, Reuters

Monday, 15 November 2010

Society of Editors conference 2010: Notes from Winning Online and In Print session, Presentation and Q&A with Martin Clarke, Publisher, MailOnline

Notes from Winning Online and In Print session at Society of Editors conference 2010
Presentation and Q&A with Martin Clarke, Publisher, MailOnline.
MailOnline 10% of traffic via Facebook; it is second biggest referrer to the site after Google.
Re sending links via Facebook: "The costs of serving page to someone who doesn't come back is marginal but if she gets six links in a week she will probably become one of our online readers. I don't know why the web go for monthly users - it means nothing compared to daily users. We are reaching millions more than we used to and reading content from a paper they don't normally buy is not going go make them less likely to buy it.

Society of Editors conference 2010: Notes from the What is the Audience sesision

What is our audience - Chaired by: Steve Hewlett, Presenter, The Media Show, BBC Radio 4
Jim Chisholm, Media consultant and analyst
Mike Ironside, Chief Executive, National Readership Survey
Stewart Purvis, Professor of Television Journalism, City University London