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The Past Can’t Buy The Future | Digital First
JRC Ceo John Paxton ruffles feathers on a regular basis, but he's visionary and always worth a read. Tbh, I think most of the mainstream UK press accept this in their strategies already - I doubt most view digital as a bolt = but this is a good read, with facts both scary and inspiring. "We can no longer treat digital as a bolt-on to our strategy and protect the legacy business. The past doesn’t buy our future."
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Executive summary - Reuters Institute Digital News Report 2013
"news brands still matter but a strong name and long heritage is no longer enough. Our data show that there still is a yearning – in an ocean of content – for trusted news across a range of subject areas, but newer brands like Yahoo and the Huffington Post are also proving they can fill that role alongside a raft of specialist providers, blogs, and social media too."
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UK newspapers' print ad revenue 'to shrink by £400m by the end of 2014' | Media | guardian.co.uk
"Group M forecasts that UK press ad spend "remains under the most pressure" of all advertising sectors in the UK. The total UK newspaper market is projected to shrink by 8.2% this year, or £186m, to £2.06bn. This is an improvement over the decline of 10.2% in national and regional newspaper advertising in 2012. In 2014, total newspaper print advertising is expected to fall 9.8%, or about another £202m, to see the market drop to £1.86bn".
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This is the full announcement by Local Government Minister Eric Pickles, regarding the use of social tools for live reporting
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Sources With Secrets Find New Outlets for Sharing - NYTimes.com
Sunday, 23 June 2013
My 'interesting reads' roundup (weekly)
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