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"German business daily Financial Times Deutschland (FTD) bade farewell to its readers on Friday in a final edition packed with gallows humour cartoons and melancholy musings on the revolution in the media industry that sealed its fate. Publisher Gruner + Jahr decided to shut the FTD after accumulating what German media said were 250 million euros ($325 million)in losses since its launch in 2000. Around 330 employees are expected to lose their jobs."
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Survey on how users perceive branded advertising content, the value it has, and how it can ultimately damage the title hosting it. Interesting read that will be welcomed by journalists I suspect, less so by advertising teams.
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Cornering the market for advertising spend in elections... "BuzzFeed, potentially, represents more than another destination for advertising. The goal of BuzzFeed content is to thrive outside the website, to be easily readable on mobile devices, and to spread on Twitter and Facebook. For campaigns, that could help extend their reach on social media, which has steadily gained prominence in elections."
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Controversial piece on commercial/editorial convergence and why journalists need to understand the Business of News "The economics of journalism no longer work like they used to. The same holds true for the advertising business. These two clashing industry realities require both print stalwarts and digital believers to get a grip."
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"Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content. The idea is that the same readers who regularly and easily ignore banner ads may actually appreciate sponsored content that resembles a website's editorial approach. Advertisers, in turn, might pay higher rates."
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"A junior reporter on a weekly newspaper has been sacked after naming a man questioned by police investigating historic child sex abuse allegations last week as a well-known entertainer. The journalist, who worked for the Archant-owned Great Yarmouth Mercury, posted the celebrity’s name on his personal Twitter account"
Sunday, 9 December 2012
My Interesting Reads (weekly)
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